On October 21, 2008, RIM announced at the BlackBerry Developer Conference that the company would open an application store for their devices. It was also announced that the store was scheduled to be open in March 2009, and would work in conjunction with PayPal's services. On January 19, 2009, RIM began accepting submissions of applications from developers.
On March 4, 2009, RIM officially named the store "BlackBerry App World" (previously called the BlackBerry Application Storefront). It was also confirmed that the service would not initially be available for desktops, and only a web-based catalog would be accessible from non-BlackBerry devices.
On April 1, 2009, at CTIA's trade show, RIM announced that App World had gone live,
At the BlackBerry sponsored Wireless Enterprise Symposium (WES), it was announced that an average of 1 million apps were being downloaded each day.
On August 19, 2010, BlackBerry App World 2.0 was released. This new version introduced BlackBerry ID - a single sign, account system that can be used on both the BlackBerry client and the BlackBerry App World desktop storefront. In addition to BlackBerry ID, BlackBerry App World 2.0 also introduced direct credit card billing and carrier billing for AT&T Wireless subscribers.
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